Augmented Reality Press: Spam Magazine n. 6 is Out!

E’ uscito il nuovo Numero di Spam, l’unico Free Magazine COMPLETAMENTE (ogni Pagina) Augmentato.

Powered By Augmented Advertising 

Download Spam Magazine App  for iPhone or Android

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Augmented Advertising New Advertising

♬ Hey, Google… ♬

To see this advertising you could download Augmented Advertising App for iPhone or Android

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La Carta Non è Morta – Augmented Reality & Editoria a Pisa!

Quali sono le possibili applicazioni della Realtà Aumentata all’Editoria? Quali le principali piattaforme ei software di sviluppo AR in ambito editoriale?

Dettagli, suggerimenti e presentazione di case histories italiane.

 

Workshop a cura di Cristian Contini – Augmented Advertising con la partecipazione di Federico Mirarchi – co-founder di SPAM Magazine.

Sabato 12 Ottobre 2013
ore 15.00 – 18.00
c/o Limonaia di Palazzo Ruschi
Vicolo dei Ruschi, 4
PISA

 

Per altre informazioni, la mappa per raggiungerci e l’iscrizione gratuita:

 http://www.internetfestival.it/eventi/la-carta-non-e-morta/

Per info sull’Internet Festival:

http://www.internetfestival.it/

Per info su SPAM Magazine:
info@spamconcept.com
http://www.spam-magazine.com

 

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Augmented Magazine . Spam #4 – This Cover Is A Virtual Museum

The cover of Spam Magazine  # 4 is a virtual museum in Augmented Reality:
Use The Spam App on it every day during Milan Design Week “Salone Internazionale del Mobile” and see a new part of the collection “Innesti”, curated by Alessandro Pedretti, a selection of objects that are the history of design.

Powered By Augmented Advertising 

Download Spam Magazine App  for iPhone or Android

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The Treachery of (Augmented) Images

Ceci n’est pas (Juste) une pipe.

To see this advertising you could download Augmented Advertising App for iPhone or Android

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Occupy Augmented Reality: Italian Election 2013 – Now We Take Facebook

The Augmented Reality Occupy possibilities are not limited  to print materials, like street Posters: the same “revelation of the true nature” of reality in our #essivivonoproject could be done on websites, and Facebook too.
To see it, the step are the same, download ( if you never done before) our  Augmented Advertising App for iPhone or Android


and then go to this Facebook page to test it
(if they’ll change it, you could still test with the image we put here…

 

Results are very Interesting..
Stay Tuned

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Occupy Augmented Reality: Italian Election 2013 – Essi Vivono

If the last post Occupy Augmented Reality was a proof of concept, this one is an application of it.

What if  the parties campaign poster of the next Italian Election 2013 (February 24-25 vote) will be Augmented with … well a cult movie visual quotation?
Welcome to the “Essi Vivono Project”

Well you could try by yourself, for now with some of the posters in the streets of  Italian cities: to see it you could download Augmented Advertising App for iPhone or Android

and then go around in the italy streets to test it.

Or you could try it with these few posters (more to come) from left, right and center parties.
We will NOT augment ALL  the italian parties because they are until now, more of 200. 

 

 

 

 

 

 

 

 

 

 

 

Just an appetizer…
Enjoy!

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Occupy Augmented Reality: A proof of concept

The definition of Squatting for Wikipedia is

Squatting consists of occupying an abandoned or unoccupied area of land and/or a building – usually residential – that the squatter does not own, rent or otherwise have lawful permission to use.

And in many european cities we saw a lot of abandoned place that were occupied, for personal living or as “TAZ” , Temporary Autonomous Zones in the famous ’90 definition of Hakim Bay, better known  as social centers .

Writer-activist Naomi Klein says:

“Social centres are abandoned buildings – warehouses, factories, military forts, schools – that have been occupied by squatters and transformed into cultural and political hubs, explicitly free from both the market, and from state control.”

And for a Real Life place, it’s clear.
But what about of the idea of Occupy the Augmented Reality , where ALL the spaces are more or less abandoned or unoccupied or non-reclaimed?
And sure, there are no laws or regolamentation, until now.

Lot of exciting possibilities flourish in our mind, first of all the power to “squat”  a book , a CD, a DVD,  and a place (geolocalising AR) or why not a person too, occupying it with our AR things: a critics, some thoughts, recensions, covers or whatever we will put on it as a new layer of content.

Think about a politician, what if, like in the cult movie They Lives, we could show the true reality of his lies thanks to AR ?

Or places that had blocked by police from access   you still protest and occupy

Or what about  overlay your contents on traditional symbols of power and so on?

Quite powerful and scary too, isn’t?

Well  we could do thois JUST NOW  now, using lot of free AR tools and apps. like Aurasma , Layar or Junaio ..

As a proof of concept, well there are my Best 2013 Wishes in AR (italian,sorry) occupying a book about Augmented Reality.

To see it  you could download Augmented Advertising App or iPhone or Android

Ah, ok it’s MY book , I  agree, I co-writed it, but my fellows colleagues don’t know about this squatting, until now- :-D.

Merry Augmented Reality and Happy Augmented Advertising  2013!

P.S. The Illustration on top of this post is In Augmented Reality Too.

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Merry Augmented Reality and Happy Augmented Advertising 2013!

Here there are my Best 2013 Wishes in AR (italian,sorry) in my book about Augmented Reality.

To see it  you could download Augmented Advertising App for iPhone or Android

Ah, ok it’s MY book , I  agree, I co-writed it, but my fellows colleagues don’t know about this squatting, until now- :-D.

Merry Augmented Reality and Happy Augmented Advertising  2013!

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Merry Augmented Reality 2013

Augmented Reality Christmas Card!

1) Download Augmented Advertising App or iPhone or Android 

2)Download the Pdf from here

3) Run the app and point to the image (printed or screen) .

Merry Augmented Reality 2013 and Happy Augmented Advertising !

Credits:
cosmonaut model Max Grüter
video : Splice Holyday
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