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	<title>Augmented Advertising &#187; Layar</title>
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	<description>Augmented Reality / Augmented Advertising : The Next Big Thing?</description>
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		<title>Augmented Reality Browsers War: Layar For iPhone in appstore now!</title>
		<link>http://www.augmentedadvertising.com/2009/10/augmented-reality-browsers-war-layar-for-iphone-in-appstore-now/</link>
		<comments>http://www.augmentedadvertising.com/2009/10/augmented-reality-browsers-war-layar-for-iphone-in-appstore-now/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 20:20:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Augmented Reality iPhone]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Layar]]></category>
		<category><![CDATA[Acrossair]]></category>

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		<description><![CDATA[Finalmente Layar uno dei big players nella guerra dei browser per l&#8217;Augmented Reality, scende in campo con una robusta app per iPhone già testata su piattaforma Android, e dai primi test sembra mantenere le promesse. Su un altro fronte, Chetan &#8230; <a href="http://www.augmentedadvertising.com/2009/10/augmented-reality-browsers-war-layar-for-iphone-in-appstore-now/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=334404207&amp;mt=8" target="_blank"><img src="http://www.cristiancontini.it/images/layar_mac_01.jpg" /></a></p>
<p>Finalmente <b>Layar</b> uno dei big players nella g<b>uerra dei browser per l&#8217;Augmented Reality</b>, scende in campo con una robusta app per <b>iPhone </b>già testata su piattaforma <b>Android</b>, e dai primi test sembra mantenere le promesse.</p>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=334404207&amp;mt=8" target="_blank"><img src="http://www.cristiancontini.it/images/layar_mac_02.jpg" /></a></p>
<p><a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=334404207&amp;mt=8" target="_blank"><img src="http://www.cristiancontini.it/images/layar_mac_03.jpg" /></a></p>
<p>Su un altro fronte, <b>Chetan Damani</b>, CEO e fondatorer di <b>Acrossair</b>, in un webcast dalla O&#8217;Reilly Media, Augmented Reality in One Hour, ha annunciato l&#8217;arrivo di un altrettanto robusto <b>browser per iPhon</b>e a metà novembre&#8230; ed ancora non si hanno notizie di <b>Sekai Camera</b>, che in giappone sta spopolando affolando la <b>ARsfera</b> di tag su tag..</p>
<p><img src="http://www.cristiancontini.it/images/acrossairbrowser_nov.jpg" /></p>
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		</item>
		<item>
		<title>Augmented Reality Real Estate: MeilleurAgents e Layar</title>
		<link>http://www.augmentedadvertising.com/2009/09/augmented-reality-real-estate-meilleuragents-e-layar/</link>
		<comments>http://www.augmentedadvertising.com/2009/09/augmented-reality-real-estate-meilleuragents-e-layar/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 11:25:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Layar]]></category>
		<category><![CDATA[real Estate]]></category>

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		<description><![CDATA[Un&#8217; Applicazione di Layar per riconoscere in Augmented Reality il valore di ogni appartamento di Parigi..L&#8217;immobiliarismo non sarà mai più come prima&#8230;anche se me lo vedo, in italia, con &#8220;trattativa riservata&#8221; su ogni palazzo&#8230; Augmented Reality demo using Google Android &#8230; <a href="http://www.augmentedadvertising.com/2009/09/augmented-reality-real-estate-meilleuragents-e-layar/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Un&#8217; Applicazione di Layar per riconoscere in Augmented Reality il valore di ogni appartamento di Parigi..L&#8217;immobiliarismo non sarà mai più come prima&#8230;anche se me lo vedo, in italia, con &#8220;trattativa riservata&#8221; su ogni palazzo&#8230;</p>
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<p><a href="http://vimeo.com/6006262">Augmented Reality demo using Google Android + Layar</a> from <a href="http://vimeo.com/meilleursagents">MeilleursAgents.com</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Augmented Reality Browsers War: Layar For iPhone?</title>
		<link>http://www.augmentedadvertising.com/2009/09/augmented-reality-browsers-war-layar-for-iphone/</link>
		<comments>http://www.augmentedadvertising.com/2009/09/augmented-reality-browsers-war-layar-for-iphone/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 00:05:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Augmented Reality iPhone]]></category>
		<category><![CDATA[iPhone 3Gs]]></category>
		<category><![CDATA[Layar]]></category>

		<guid isPermaLink="false">http://www.augmentedadvertising.com/2009/09/augmented-reality-browsers-war-layar-for-iphone/</guid>
		<description><![CDATA[A TwittInterview from Augmented Advertising (@AugmentedAdvert) to Claire Boonstra (@ClaireBoo) Co-founder of Layar Reality Browser, responsible for Content ; Community. MD of SPRXmobile. Dancer, skier, mother, fiancee. AugmentedAdvert: microinterview to @ClaireBoo We all are waiting for Layar for iPhone&#8230;Will be &#8230; <a href="http://www.augmentedadvertising.com/2009/09/augmented-reality-browsers-war-layar-for-iphone/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://twitter.com/augmentedadvert" target="_blank"><img src="http://www.cristiancontini.it/images/claireboonstra_twittinterview.jpg" /></a></p>
<p><span style="color: #666666;">A </span><b><span style="color: #666666;">TwittInterview</span></b><span style="color: #666666;"> from</span><b><span style="color: #666666;"> Augmented Advertising</span></b><span style="color: #666666;"> (@AugmentedAdvert) to </span><b><span style="color: #666666;">Claire Boonstra</span></b><span style="color: #666666;"> (@ClaireBoo) Co-founder of </span><b><span style="color: #666666;">Layar Reality Browser,</span></b><span style="color: #666666;"> responsible for Content ; Community. MD of SPRXmobile. Dancer, skier, mother, fiancee.</span></p>
<p><b>AugmentedAdvert</b>: microinterview to <span style="color: blue;">@ClaireBoo</span> <i>We all are waiting for Layar for  iPhone&#8230;Will be out sooner or later? <img src='http://www.augmentedadvertising.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  and what about iPhone SDK?</i><br /><b>Claire Boonstra </b><span style="color: blue;">@AugmentedAdvert</span> i<i>Phone version of Layar </i><b><i>very soon&#8230; Really <img src='http://www.augmentedadvertising.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </i></b><br /><b><br /></b><br /><b>AugmentedAdvert</b>:&nbsp;to&nbsp;<span style="color: blue;">@ClaireBoo&nbsp;<span style="color: black;">W<i>hat do you think about similar product like <b>Sekai Camera</b> and <b>Acrossair Products</b>?</i></span></span><br /><b>Claire Boonstra&nbsp;</b><span style="color: blue;">@AugmentedAdvert&nbsp;</span><i>They&#8217;re <b>nice </b>products. But <b>don&#8217;t have the ecosystem around it </b>(amount of developers, amount of layers, handset partners).</i><br /><i><br /></i></p>
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		</item>
		<item>
		<title>Augmented Reality Android: Ancora Layar al Picnic 09</title>
		<link>http://www.augmentedadvertising.com/2009/09/augmented-reality-android-ancora-layar-al-picnic-09/</link>
		<comments>http://www.augmentedadvertising.com/2009/09/augmented-reality-android-ancora-layar-al-picnic-09/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 07:06:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[3d browser]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Layar]]></category>
		<category><![CDATA[Amsterdam]]></category>
		<category><![CDATA[Picnic 09]]></category>

		<guid isPermaLink="false">http://www.augmentedadvertising.com/2009/09/augmented-reality-android-ancora-layar-al-picnic-09/</guid>
		<description><![CDATA[Ancora Layar, il browser Auugmented Reality ancora purtroppo solo per piattaforma Android ( vi sbrigate a farla anche per iPhone?), presentato ad Amsterdam al Picnic 09 Demonstratie Layar Augmented Reality 3D op Picnic 2009 from MarketingFacts on Vimeo. Raimo van &#8230; <a href="http://www.augmentedadvertising.com/2009/09/augmented-reality-android-ancora-layar-al-picnic-09/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Ancora <a href="http://layar.com/">Layar,</a> il <b>browser  Auugmented Reality</b> ancora purtroppo solo per piattaforma Android ( vi sbrigate a farla anche per iPhone?), presentato ad Amsterdam al <a href="http://www.picnicnetwork.org/">Picnic 09</a></p>
<p><object height="413" width="410"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=6725572&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=1&amp;color=00ADEF&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=6725572&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=1&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="410" height="413"></embed></object><br /><a href="http://vimeo.com/6725572">Demonstratie Layar Augmented Reality 3D op Picnic 2009</a> from <a href="http://vimeo.com/user752499">MarketingFacts</a> on <a href="http://vimeo.com/">Vimeo</a>.</p>
<p><object height="375" width="410"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=6716495&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=f0000c&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=6716495&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=f0000c&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="410" height="375"></embed></object><br /><a href="http://vimeo.com/6716495">Raimo van der Klein over Layar 3D</a> from <a href="http://vimeo.com/user752499">MarketingFacts</a> on <a href="http://vimeo.com/">Vimeo</a>.</p>
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		<item>
		<title>Augmented Reality Browsers War: E Layar Attacca con il 3D</title>
		<link>http://www.augmentedadvertising.com/2009/09/augmented-reality-browsers-war-e-layar-attacca-con-il-3d/</link>
		<comments>http://www.augmentedadvertising.com/2009/09/augmented-reality-browsers-war-e-layar-attacca-con-il-3d/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 00:40:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Augmented Reality iPhone]]></category>
		<category><![CDATA[Layar]]></category>

		<guid isPermaLink="false">http://www.augmentedadvertising.com/2009/09/augmented-reality-browsers-war-e-layar-attacca-con-il-3d/</guid>
		<description><![CDATA[Continuano le bordate della guerra fra Augmented Reality Browsers: ecco che Layar, il browser AR presente sugli ancor poco telefonini android, introdurrà da novembre anche la visualizzazione di elementi 3D&#8230;Che ci sia una guerra in atto lo si capisce anche &#8230; <a href="http://www.augmentedadvertising.com/2009/09/augmented-reality-browsers-war-e-layar-attacca-con-il-3d/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Continuano le bordate della guerra fra <b>Augmented Reality Browsers</b>: ecco che <b>Layar</b>, il browser AR  presente sugli ancor poco telefonini android, introdurrà da novembre anche la <b>visualizzazione di elementi 3D&#8230;</b><br /><b><br /></b><br />Che ci sia una guerra in atto lo si capisce anche dala fretta con cui è stato realizzato questo video, dove onestamente non si vede un accidenti, se non il riflesso dell&#8217;operatore&#8230;</p>
<p><object width="410" height="340"><param name="movie" value="http://www.youtube.com/v/q8iuCNsT2x8&#038;hl=it&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/q8iuCNsT2x8&#038;hl=it&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="410" height="340"></embed></object></p>
<p>O in quest&#8217;altro video, con PacMan che si muove per le strade:</p>
<p><object width="410" height="340"><param name="movie" value="http://www.youtube.com/v/hZzdpwb2jSM&#038;hl=it&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hZzdpwb2jSM&#038;hl=it&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="410" height="340"></embed></object></p>
<p>Vabbè noi intanto grazie ad un paio di iPhone apps <b>PhotoAR</b> e <b>NearestWIki</b> scopriamo che <b>la nostra abitazione è infestata da inquetanti Augmented Reality Objects</b>&#8230;chiamiamo gli <b>AR Ghostbusters</b>?</p>
<p><img src="http://www.cristiancontini.it/images/augmented_reality_room.jpg" /></p>
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