Augmented Reality Art: Amir Baradaran – Venice Augmented


Here, in the city of cities, after built to fail, and after the crash and whimper proved the material immateriality of things, futARism emerges. We long for those rituals and traditions of eon that still resonate, while making meaning from the ether. Augmented Reality is our tool; love, divine and exquisite, our guide!-

-Amir Baradaran, FutARism Manifesto excerpt 2011

Amir Baradaran è un artista – attivista di origine iraniane non nuovo alle incursioni ed alle sperimentazioni con l’Augmented Reality, basti pensare al suo Frenchising Mona Lisa che grazie all’ AR app Junaio, permetteva di augmentare qualsiasi immagine della Gioconda, (naturalmente anche e soprattuto quella al Louvre)

ed ancor più con il suo FutARism Manifesto dove si teorizza che l “Augmented Reality (AR) is employed as a new artistic medium”

L’ultima azione di Amir Baradaran è a Venezia, con installazioni (In)visibili sparse per la 54esima Biennale d’Arte e fruibili grazie sempre all’app Junaio  ed al suo canale “Venice Augmented” o “Amir Baradaran”

“When in Venice for the 54th Biennale, search and discover media and performance artist Amir Baradaran’s new visible (in)visible project Venice Augmented, active surrounding many of Giardini di Castello and Arsenale pavilions from June 1 throughout the duration of the the Biennale.
Using Augmented Reality (AR) as art, Amir Baradaran projects new meanings and movements onto the environment. As Baradaran states, “I am interested in how small acts of resistance, particularly within so-called virtual domains, can create pockets of transformation. Seeking to generate much more than novel surprise, my art explores new ways of being.”
Comprising a number of (un)seen attributes embedded throughout the docks and garden, Augmented Venice promises a landmark addition to the Biennale. Accessible to visiting publics through a number of activation points scattered throughout the Venice landscape, the project is among the first Augmented Reality works to feature at the Biennale.
Moving from previous projects using both graphic- and facial- recognition activators (also called “markers” or “points of interest”), Baradaran’s project for Venice pays homage to the city’s rich history of Classical portrait painting and avant-garde Italian Futurist Movement. Venice Augmented builds on previous infiltration of the Louvre Museum in Paris with Frenchising Mona Lisa, and the New York City FutARism Manifesto performance.
This year, Baradaran goes viral in Venice.”
l’Arte Augmentata (vogliamo chiamarla AR-te ? ) sta iniziando a proporre interessanti sperimentazioni, e siamo sicuri ne vedremo ancora delle belle

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